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Masterclass Certificate in Digital Marketing Analytics for Growth

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The Masterclass Certificate in Digital Marketing Analytics for Growth is a comprehensive professional program comprising ten units designed to meet high industry demand. This course addresses the critical need for data-driven decision-making in modern marketing.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

It equips learners with essential skills in analytics, campaign optimization, and growth strategies. By mastering these competencies, professionals can significantly enhance their career prospects and adapt to evolving digital landscapes. The curriculum ensures graduates are prepared to drive measurable business results, making them highly valuable assets in competitive job markets. This certification serves as a pivotal step for career advancement, bridging the gap between theoretical knowledge and practical, impactful application in digital marketing roles.

100% ์˜จ๋ผ์ธ

์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Foundations of Digital Marketing Analytics
  • Setting Up Google Analytics 4
  • Advanced Data Collection and Tracking
  • Search Engine Optimization Analytics
  • Social Media Performance Measurement
  • Pay-Per-Click Campaign Analysis
  • Email Marketing Metrics and KPIs
  • Attribution Modeling and Customer Journey
  • Data Visualization and Dashboarding
  • Strategic Growth Optimization and Reporting

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Graduates of the Masterclass Certificate in Digital Marketing Analytics for Growth typically enter the UK job market in roles that bridge data interpretation and strategic marketing.

The distribution below represents the most common entry-to-mid-level career paths for certificate holders within 12 months of completion.

Digital Marketing Analyst (35%): Focus on interpreting campaign data, optimizing ROI, and reporting performance metrics using tools like Google Analytics and Tableau.

Growth Marketing Manager (25%): Drive user acquisition and retention through data-led experimentation, A/B testing, and funnel optimization.

Data Analyst (Marketing) (20%): Specialize in cleaning, processing, and analyzing large datasets to uncover consumer behavior patterns and market trends.

SEO/SEM Specialist (12%): Manage search engine optimization and paid search campaigns, leveraging analytics to refine keyword strategies and bidding models.

Junior Marketing Strategist (8%): Assist in developing overarching marketing plans based on data insights, competitor analysis, and audience segmentation.

์ž…ํ•™ ์š”๊ฑด

  • ์ฃผ์ œ์— ๋Œ€ํ•œ ๊ธฐ๋ณธ ์ดํ•ด
  • ์˜์–ด ์–ธ์–ด ๋Šฅ์ˆ™๋„
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  • ๊ธฐ๋ณธ ์ปดํ“จํ„ฐ ๊ธฐ์ˆ 
  • ๊ณผ์ • ์™„๋ฃŒ์— ๋Œ€ํ•œ ํ—Œ์‹ 

์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

๊ณผ์ • ์ƒํƒœ

์ด ๊ณผ์ •์€ ๊ฒฝ๋ ฅ ๊ฐœ๋ฐœ์„ ์œ„ํ•œ ์‹ค์šฉ์ ์ธ ์ง€์‹๊ณผ ๊ธฐ์ˆ ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๊ฒƒ์€:

  • ์ธ์ •๋ฐ›์€ ๊ธฐ๊ด€์— ์˜ํ•ด ์ธ์ฆ๋˜์ง€ ์•Š์Œ
  • ๊ถŒํ•œ์ด ์žˆ๋Š” ๊ธฐ๊ด€์— ์˜ํ•ด ๊ทœ์ œ๋˜์ง€ ์•Š์Œ
  • ๊ณต์‹ ์ž๊ฒฉ์— ๋ณด์™„์ 

๊ณผ์ •์„ ์„ฑ๊ณต์ ์œผ๋กœ ์™„๋ฃŒํ•˜๋ฉด ์ˆ˜๋ฃŒ ์ธ์ฆ์„œ๋ฅผ ๋ฐ›๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.

์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

๋ฆฌ๋ทฐ ๋กœ๋”ฉ ์ค‘...

์ž์ฃผ ๋ฌป๋Š” ์งˆ๋ฌธ

์ด ๊ณผ์ •์„ ๋‹ค๋ฅธ ๊ณผ์ •๊ณผ ๊ตฌ๋ณ„ํ•˜๋Š” ๊ฒƒ์€ ๋ฌด์—‡์ธ๊ฐ€์š”?

▼

๊ณผ์ •์„ ์™„๋ฃŒํ•˜๋Š” ๋ฐ ์–ผ๋งˆ๋‚˜ ๊ฑธ๋ฆฌ๋‚˜์š”?

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IsCertificateRecognized

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์–ธ์ œ ์ฝ”์Šค๋ฅผ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ๋‚˜์š”?

▼

์ฝ”์Šค ํ˜•์‹๊ณผ ํ•™์Šต ์ ‘๊ทผ ๋ฐฉ์‹์€ ๋ฌด์—‡์ธ๊ฐ€์š”?

▼

ํš๋“ํ•  ๊ธฐ์ˆ 

Data Analysis Marketing Analytics Growth Strategy Digital Marketing

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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  • ์ฃผ 2-3์‹œ๊ฐ„
  • ์ •๊ธฐ ์ธ์ฆ์„œ ๋ฐฐ์†ก
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์˜ฌ์ธํด๋ฃจ์‹œ๋ธŒ ๊ฐ€๊ฒฉ โ€ข ์ˆจ๊ฒจ์ง„ ์ˆ˜์ˆ˜๋ฃŒ๋‚˜ ์ถ”๊ฐ€ ๋น„์šฉ ์—†์Œ

๊ณผ์ • ์ •๋ณด ๋ฐ›๊ธฐ

์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

ํšŒ์‚ฌ๋กœ ์ง€๋ถˆ

์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

์ฒญ๊ตฌ์„œ๋กœ ๊ฒฐ์ œ

๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
MASTERCLASS CERTIFICATE IN DIGITAL MARKETING ANALYTICS FOR GROWTH
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of Planning and Management (LSPM)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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