Advanced Skill Certificate in Online Crisis Communication for Small Businesses
-- viewing nowOnline Crisis Communication is a critical skill for small businesses in today's digital age. With the rise of social media, a single misstep can quickly escalate into a full-blown crisis, threatening your reputation and bottom line.
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Course details
• Advanced Crisis Communication Strategies: Understanding the key principles of effective crisis communication, including proactive planning, message development, and stakeholder engagement.
• Digital Crisis Management: Best practices for managing crises that unfold on digital platforms, including social media, email, and websites.
• Media Relations in a Crisis: Working with the media during a crisis, including how to craft press releases, give interviews, and manage media inquiries.
• Legal and Ethical Considerations: Understanding the legal and ethical considerations of crisis communication, including confidentiality, transparency, and accountability.
• Psychology of Crisis Communication: Exploring the psychological factors that influence how people respond to crises, and how to craft messages that resonate and build trust.
• Small Business Case Studies: Analyzing real-world crisis communication scenarios faced by small businesses, and how they responded effectively or ineffectively.
• Monitoring and Evaluation: Techniques for monitoring and evaluating the effectiveness of crisis communication efforts, including social media monitoring, analytics, and feedback mechanisms.
• Tabletop Exercises and Simulations: Participating in hands-on exercises and simulations to practice crisis communication skills and test crisis communication plans.
• Cross-Cultural Communication: Understanding the nuances of crisis communication in a global context, including cultural differences, language barriers, and time zones.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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