Certified Specialist Programme in SEO for Freelance Marketers
-- viewing nowCertified Specialist Programme in SEO for Freelance Marketers is designed to equip professionals with the skills and knowledge required to excel in search engine optimization. Through this comprehensive programme, learners will gain a deep understanding of SEO strategies, including keyword research, on-page optimization, and link building.
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Course details
• Fundamentals of SEO: Introduction to search engine optimization, including an overview of how search engines work and the importance of SEO for freelance marketers.
• Keyword Research: Techniques for identifying high-value keywords, including tools, strategies, and best practices.
• On-page Optimization: Techniques for optimizing website content and structure for search engines, including meta tags, header tags, and content optimization.
• Off-page Optimization: Strategies for building high-quality backlinks and improving website authority, including guest posting, broken link building, and outreach.
• Technical SEO: Overview of technical elements that impact search engine performance, including website speed, mobile optimization, and structured data.
• Local SEO: Techniques for optimizing local business listings and improving visibility in local search results.
• SEO Analytics: Tools and techniques for measuring and analyzing SEO performance, including Google Analytics and Google Search Console.
• SEO Trends and Best Practices: Overview of the latest SEO trends and best practices, including voice search, artificial intelligence, and mobile-first indexing.
• Ethical SEO: Discussion of white hat vs. black hat SEO tactics and the importance of ethical SEO practices for long-term success.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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