Postgraduate Certificate in AI Chatbots for Customer Relationship Building
-- viewing nowAI Chatbots are revolutionizing customer relationship building, and this Postgraduate Certificate is designed to equip professionals with the skills to harness their potential. Developed for business professionals and marketing specialists, this program focuses on the application of AI Chatbots in customer service, sales, and support.
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Course details
• AI Chatbot Fundamentals: Introduction to AI chatbots, their applications, and benefits in customer relationship building. Understanding the basics of AI, machine learning, and natural language processing.
• Designing Effective Chatbot Conversations: Learning to design user-centric chatbot conversations, using conversation flow, and incorporating user personas. Identifying user intents and entities.
• Chatbot Development using APIs: Understanding API integration, enabling chatbot functionality with third-party services, and using APIs for data retrieval and manipulation. Exploring popular AI chatbot platforms.
• Natural Language Understanding (NLU) and Processing (NLP): Deep diving into NLU and NLP techniques for chatbots, such as sentiment analysis, text classification, and named entity recognition. Improving chatbot communication and understanding.
• Chatbot Analytics and Optimization: Learning to analyze chatbot performance metrics, measuring user satisfaction, and optimizing chatbot interactions. Utilizing analytics for continuous improvement.
• Chatbot Security and Compliance: Ensuring data privacy, security, and compliance for AI chatbots. Exploring legal and ethical considerations in chatbot development and deployment.
• Customer Relationship Management (CRM) and AI Chatbots: Integrating AI chatbots with CRM systems, improving customer engagement, and managing customer interactions. Using AI chatbots to automate and enhance CRM processes.
• Ethics and Best Practices in AI Chatbots: Understanding ethical considerations in AI chatbot development, deployment, and usage. Adhering to best practices in chatbot design, development, and management.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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